SHAILI'S NEW BOOK

Shaili Chopra is currently busy promoting her second book  The Big Connect: Politics in the Age of Social Media. The book published by Random House is probably India's first documented insight into social media use by politicians and its impact on voters. Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that 
though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi, and Arvind Kejriwal—the book 
discusses the role of a digital community in Indian politics.

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The Big Connect: Shaili Chopra